State of D2C in 2025

In 2025, the Indian D2C sector was forced to grow.

What looked like a year of scale turned into a year of correction. Margins were tested. CAC behaved differently than expected. Some categories surprised everyone, others quietly stalled.

We took a step back and looked at the full picture only after the year ended.

State of D2C in 2025 is our attempt to document what actually happened, using real operating data from Clevrr AI-powered brands and a year’s worth of D2C signals across India.

No predictions. No hype. Just clarity.

If you’re building a D2C brand, this is one of those reads that helps you think straighter about the year ahead