Congratulations, you did it! Happy Diwali 🪔

You spent the whole season making sure everyone else’s Diwali looked perfect - your customers, your team, your brand’s Instagram grid.
But somewhere between all that, did your own Diwali just… slip by?

You’ve been at it for weeks. no weekends, no balance, just caffeine and chaos.
Your ads ran. Your products shipped.
Your phone never stopped buzzing.

Diwali Season. The biggest festive season of India. The biggest opportunity for D2C Founder like yourself to make it big. Lights flashing, sales oncoming, customers hitting that “Add to Cart” button.

And now that it’s finally coming to an end, it’s weird… isn’t it? Like part of you never wanted this madness to end. The late night heckles, the all-nighter with the team, the office snacks that powered the whole night.

Missed calls from home? Skipped dinner again? Survived a day on one meal?
And yet, you still showed up, every single day, building what most people can’t even imagine.

This mail isn’t to pitch anything.
It’s just to say: you did insane work.

And we’re SUPER PROUD of you. Keep at it, we’re rooting for you!

and before you jump into the next war-zone…
maybe take one evening off.
Light a diya, pet your dog, call your mom
for this wasn’t anything less than a Warzone, and you came out as fiery as Lord Rama.

Happy Diwali 🫶🏼
From one caffeine fueled founder, to another